What is a mobile subdomain?
A subdomain that the web server will send users to based on their user agent.
What is responsive web design?
A site design that uses CSS to dynamically adapt the HTML to fit the user’s device and screen size.
What does dynamic serving deliver?
A site that determines the user agent of the browser and sends different HTML sized for optimal viewing.
Of the items listed below, what is the single most important on-page SEO factor?
Use of the target keyword in the title tag.
What is the most important heading tag on a page?
The highest level heading tag used on the page.
What is the most important SEO ranking factor related to on-page content?
The relevance and breadth of the content on the page.
What’s the ideal length for content on a web page?
Whatever is most appropriate to the topic and focus of the web page.
What is keyword cannibalization?
When multiple pages on a site are optimized for the same keywords.
What is duplicate content?
When there are substantive blocks of content on a web page that either completely match, or are appreciably similar to, content on another web page.
What are hreflang tags?
They are used to tell search engines what language, or what language and country a website is intended to serve.
What does the Vary: User-Agent HTTP Header do?
It tells caching servers that a site’s content varies by user agent.
How do you recover from Panda?
Fix thin and poor-quality content on the pages of your site, and wait.
How do you recover from Penguin?
Clean up links from web directories, article directories, countries where you don’t do business and where you have too much rich anchor text, and then wait.
How do you recover from a manual link penalty?
Remove or disavow all links that do not appear to be editorially given, and file a reconsideration request.
When do you use the rel=”canonical” tag?
To help resolve potential duplicate content problems. And To point to the desktop version of mobile pages when you have a mobile subdomain.
When do you use meta robots noindex tags?
To prevent pages from appearing in search results.
What do rel prev/next tags do?
A. They are used by publishers to identify groups of paginated URLs.B. They cause search engines to treat all links into any of the pages in a group of paginated URLs to be considered links to the entire group. C. They help eliminate concerns with perceived duplicate content for paginated URLs.D. All of the above. (Correct Answer)
Does Google care about where content is located on a page?
Yes; placement on the page says something about the importance of the content
When implementing different filters or sort orders for products on your site, which of these should you leverage to minimize duplicate content/thin content risks?
When implementing pagination for products on your site, which of these should you leverage to minimize duplicate content/thin content risks?