Google ‘Possum & Penguin 4.0’ algorithm update!


What is Google’s ‘Possum’ algorithm update? Many SEOs saw major shifts around September 1st – this has been due to Penguin 4.0 real time algorithm (Google update)

But if you think that your website might have been hit by one (or both?) of these updates, How to know which one that was? Impacted your websites…

What is “Possum” update? — Possum rolled out on September 1st, 2016

1. In Possum update IP location becomes more important

2. Businesses that are outside the physical city area got a boost in ranking

3. Sharing the same address with similar local businesses can make you less visible in the search results

How to make Google Local more visible

Make your business listing information as unique and accurate as possible.

Check that your business is listed on all possible local resources and directories.

Verify your business descriptions and proofread them from beginning to end.

Add high-quality images and videos to your listings.

Inspire your customers to leave Google reviews.

What is “Penguin 4.0″ update? – Penguin 4.0 rolled out on same September 1st, 2016

1. Penguin 4.0 is not a site-wide negative ranking factor anymore

2. 4.0 Penguin is a real-time Google algorithm, if your site gets penalized for unnatural links, No need to wait for ages till Google launches the refresh

Why your site is penalized by Penguin4.0?
1. Links coming from poor quality, “spammy” sites;
2. Links coming from sites created purely for SEO link building (PBNs);
3. Links coming from topically irrelevant sites;
4. Paid links;
5. Links with overly optimized anchor text.

Fix the Redundant Hostname Warning in Google Analytics

Today Morning, when I started to check Google analytic account to check my websites progress, I found a warning message “redundant hostnames” Property abcwebsitename is receiving data from redundant hostnames. Clicking on the Details link below the message would expand the details section with details about the redundant hostname warning in Google Analytics and how to resolve it. In this post, I will show you to fix the redundant hostname warning in Google Analytics.


If you are checking about “Redundant hostname” for the first time in Google Analytics, then here is a short detail about How to Fix the Redundant Hostname Warning in Google Analytics

In 2014, Google announced a new change in Google Analytics through which the Google Analytics users will be warned if ‘redundant hostnames’ are linking to their website data or if your website is receiving data from redundant hostnames as described in the warning message.

Remove canonical issues like or; Remove all other websites redirect (301) code moves to It would solve redundant hostnames issues.

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Search Engine Land – SEO Testing Questions and Ans.

What is a mobile subdomain?
A subdomain that the web server will send users to based on their user agent.

What is responsive web design?
A site design that uses CSS to dynamically adapt the HTML to fit the user’s device and screen size.

What does dynamic serving deliver?
A site that determines the user agent of the browser and sends different HTML sized for optimal viewing.

Of the items listed below, what is the single most important on-page SEO factor?
Use of the target keyword in the title tag.

What is the most important heading tag on a page?
The highest level heading tag used on the page.

What is the most important SEO ranking factor related to on-page content?
The relevance and breadth of the content on the page.

What’s the ideal length for content on a web page?
Whatever is most appropriate to the topic and focus of the web page.

What is keyword cannibalization?
When multiple pages on a site are optimized for the same keywords.

What is duplicate content?
When there are substantive blocks of content on a web page that either completely match, or are appreciably similar to, content on another web page.

What are hreflang tags?
They are used to tell search engines what language, or what language and country a website is intended to serve.

What does the Vary: User-Agent HTTP Header do?
It tells caching servers that a site’s content varies by user agent.

How do you recover from Panda?
Fix thin and poor-quality content on the pages of your site, and wait.

How do you recover from Penguin?
Clean up links from web directories, article directories, countries where you don’t do business and where you have too much rich anchor text, and then wait.

How do you recover from a manual link penalty?
Remove or disavow all links that do not appear to be editorially given, and file a reconsideration request.

When do you use the rel=”canonical” tag?
To help resolve potential duplicate content problems. And To point to the desktop version of mobile pages when you have a mobile subdomain.

When do you use meta robots noindex tags?
To prevent pages from appearing in search results.

What do rel prev/next tags do?
A. They are used by publishers to identify groups of paginated URLs.B. They cause search engines to treat all links into any of the pages in a group of paginated URLs to be considered links to the entire group. C. They help eliminate concerns with perceived duplicate content for paginated URLs.D. All of the above. (Correct Answer)

Does Google care about where content is located on a page?
Yes; placement on the page says something about the importance of the content

When implementing different filters or sort orders for products on your site, which of these should you leverage to minimize duplicate content/thin content risks?

When implementing pagination for products on your site, which of these should you leverage to minimize duplicate content/thin content risks?

Panda 4.2! – Refreshment of panda 4.1 | Panda Updates!

Google Panda 4.2 Google has launched new panda update 4.2 . Lots of web bloggers or blog writers have explained this update. After reading most of updated sites and blogs, we come at point that it’s not more than panda 4.1 refreshment. Panda 4.2 is slowly rolling out. It will take months to fully roll out. “Google said this affected about 2%–3% of English language queries” It is a site-wide algorithm. But “No Need to Worry” this Panda update. Those who have already used panda 4.1, here is the luring opportunity for all to bring their websites on top by using 4.2 panda google search algorithm, provided if you have taken off/root out all the bugs pointed in panda 4.1. In short keep your site content fresh and full of relevant information on point to point topic. Get design of your site according to user access, which can be navigate easily and SEO friendly. Feel free from all types of On-line Updates basically panda algo update.

Stop Word List – 2015 | English Stop Words List

English Stop Words List 2015 – Most of search engines remove some of the most common words such as the, is, at, which, and on. In this case, stop words can cause problems when searching for phrases that include them, particularly in names such as ‘The Who’, ‘The The’, or ‘Take That’. Please ignore following words which are including in Stop Words list

Stop words list 2015

Stop words list 2015

$stopwords = array(“a”, “about”, “above”, “above”, “across”, “after”, “afterwards”, “again”, “against”, “all”, “almost”, “alone”, “along”, “already”, “also”,”although”,”always”,”am”,”among”, “amongst”, “amoungst”, “amount”, “an”, “and”, “another”, “any”,”anyhow”,”anyone”,”anything”,”anyway”, “anywhere”, “are”, “around”, “as”, “at”, “back”,”be”,”became”, “because”,”become”,”becomes”, “becoming”, “been”, “before”, “beforehand”, “behind”, “being”, “below”, “beside”, “besides”, “between”, “beyond”, “bill”, “both”, “bottom”,”but”, “by”, “call”, “can”, “cannot”, “cant”, “co”, “con”, “could”, “couldnt”, “cry”, “de”, “describe”, “detail”, “do”, “done”, “down”, “due”, “during”, “each”, “eg”, “eight”, “either”, “eleven”,”else”, “elsewhere”, “empty”, “enough”, “etc”, “even”, “ever”, “every”, “everyone”, “everything”, “everywhere”, “except”, “few”, “fifteen”, “fify”, “fill”, “find”, “fire”, “first”, “five”, “for”, “former”, “formerly”, “forty”, “found”, “four”, “from”, “front”, “full”, “further”, “get”, “give”, “go”, “had”, “has”, “hasnt”, “have”, “he”, “hence”, “her”, “here”, “hereafter”, “hereby”, “herein”, “hereupon”, “hers”, “herself”, “him”, “himself”, “his”, “how”, “however”, “hundred”, “ie”, “if”, “in”, “inc”, “indeed”, “interest”, “into”, “is”, “it”, “its”, “itself”, “keep”, “last”, “latter”, “latterly”, “least”, “less”, “ltd”, “made”, “many”, “may”, “me”, “meanwhile”, “might”, “mill”, “mine”, “more”, “moreover”, “most”, “mostly”, “move”, “much”, “must”, “my”, “myself”, “name”, “namely”, “neither”, “never”, “nevertheless”, “next”, “nine”, “no”, “nobody”, “none”, “noone”, “nor”, “not”, “nothing”, “now”, “nowhere”, “of”, “off”, “often”, “on”, “once”, “one”, “only”, “onto”, “or”, “other”, “others”, “otherwise”, “our”, “ours”, “ourselves”, “out”, “over”, “own”,”part”, “per”, “perhaps”, “please”, “put”, “rather”, “re”, “same”, “see”, “seem”, “seemed”, “seeming”, “seems”, “serious”, “several”, “she”, “should”, “show”, “side”, “since”, “sincere”, “six”, “sixty”, “so”, “some”, “somehow”, “someone”, “something”, “sometime”, “sometimes”, “somewhere”, “still”, “such”, “system”, “take”, “ten”, “than”, “that”, “the”, “their”, “them”, “themselves”, “then”, “thence”, “there”, “thereafter”, “thereby”, “therefore”, “therein”, “thereupon”, “these”, “they”, “thickv”, “thin”, “third”, “this”, “those”, “though”, “three”, “through”, “throughout”, “thru”, “thus”, “to”, “together”, “too”, “top”, “toward”, “towards”, “twelve”, “twenty”, “two”, “un”, “under”, “until”, “up”, “upon”, “us”, “very”, “via”, “was”, “we”, “well”, “were”, “what”, “whatever”, “when”, “whence”, “whenever”, “where”, “whereafter”, “whereas”, “whereby”, “wherein”, “whereupon”, “wherever”, “whether”, “which”, “while”, “whither”, “who”, “whoever”, “whole”, “whom”, “whose”, “why”, “will”, “with”, “within”, “without”, “would”, “yet”, “you”, “your”, “yours”, “yourself”, “yourselves”, “the”);

How to add stars rating for Facebook Page???

Today while surfing net I find that most of Facebook pages are without “Stars Rating” and most of questioned are posted by facebook page users asking the question “How to add stars rating for Facebook Page” So LOL if you want to give “Rating Stars at facebook page” Don’t worry, There are some clicks / steps that can solve your issue……

  1. Avoid Mozila OR Firefox browsers: – While adding this feature first of all avoid Mozila OR Firefox browsers, because this feature won’t be supportive in both the browsers. Open your facebook page in INTERNET EXPLORER
  2. Login your Profile: – After get login your profile, open your page on that you want to add “star rating”. Go and click on about tab listed nearby timeline option
  3. Click on Page Info: – Check out Address in all given details.
  4. Edit Address: – Add your exact address with proper city and postal code. After that you’ll get Map location in this section
  5. Check Mark on Box: – “Show map, check-ins and star ratings on the Page”.
  6. Save Changes: – Click on save changes.

Note: – Make sure your pages has been reviewed and given stars rating by peoples to get reflection, Otherwise you won’t find Stars. If you have not reviewed already please get review by your friends.